K love los angeles 100.3

You are the owner of this article. In a branding oddity with apparently no precedent, two very different Los Angeles radio stations will soon carry that same name. Educational Media Foundation has confirmed it will brand its new L. The k love los angeles 100.3 companies are in talks about ways to reduce potential listener confusion.

75 million deal to buy three stations from Entercom, including KSWD, in the first wave of spinoffs from its merger with CBS Radio. KLVE has used that branding since the 1970s. EMF Broadcasting director of Signal Development Joe Miller tells Inside Radio. Naturally there are very distinct differences in presentation and target audiences. Univision’s K-Love broadcasts in Spanish, playing smooth, suave Latin music for a primarily Hispanic audience. Core artists include Mana, Chayanne, Shakira and Romeo Santos. Core acts include Chris Tomlin, Danny Gokey and Hillary Scott.

While listeners aren’t likely to confuse the stations based on their sound, promotion and marketing could be another matter. Potential external marketing, such as a billboard with the K-Love moniker displayed next to the 100. 3 frequency could confuse KLVE listeners. There’s also potential for mix-up around promotions, an area that EMF and Univision have been talking about. The history of K-Love in L. 1974 when KEZM adopted the KLVE call letters for its soft rock format.