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Repeat after me: The West Coast is the best coast. 5 Fashion Items That Will Take Over L. The 7 Pieces That Are Taking Los angeles fashion L. This Cult Brand Just Landed in L.

California style is right this way. It’s Official: These Are the Best Vintage Stores in L. Meet Cherry: The Next Big Brand Based Out of L. We’re so into this streetwear line. How do the coasts measure up? West Coast girls know what’s up. Designers Agree: This Is the L.

Everyone can pull off this look. London, Milan, Paris and New York quadrivium. Cities like Stockholm, Copenhagen, Seoul and Moscow are producing innovative talent and thriving fashion scenes of their own. Yet in recent years, all eyes seem to be pointing towards the West Coast, as one city continues to buzz about the style sphere more than any other: Los Angeles.

I don’t want to move to a city where the only cultural advantage is being able to make a right turn on a red light. 70s Sunset Strip glam-rock, Laurel Canyon hippie, grunge, etc. But if a house as iconic as Saint Laurent moving its studio from Paris to Los Angeles was a milestone moment for the industry, the actions of various other designers in recent times imply that Slimane was definitely onto something. Last year, Tom Ford waived the European runways to showcase his FW15 womenswear collection in Hollywood instead. Joan Smalls on the slo-mo cam in Tom Ford’s LA show. When it comes to streetwear and young creatives, for many, being based out of Los Angeles is a no-brainer.

Everyone from classic brands such as The Hundreds, FUCT and Undefeated, to contemporary trailblazers Fear of God, Odd Future and Joyrich call the city home, as do many of the USA’s most influential retailers. Guillermo Andrade, founder of LA’s tastemaker go-to store 424 on Fairfax. But what specifically has drawn bigger name designers to Los Angeles? Well, from a marketing standpoint, celebrity certainly has something to do with it. Ever since Anna Wintour took the throne at American Vogue, celebrities have been instrumental in publicizing a designer’s work. While these traits seem like promising incentives for LA in becoming a major style destination, are they enough for it to become a full-fledged fashion capital?

New York is both lauded and parodied for being a revolving door when it comes to viewpoints on style, but that’s because the city offers tons of ways for people to connect and express their personal tastes, which of course change on a monthly basis. Los Angeles is a completely different ballgame. Well, if the pattern persists, who knows, maybe LA Fashion Week will be a routine event typed into an editor’s Google calendar. Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. Today the blog and print magazine sit among the most visited global sources for inspiration in the areas of fashion, sneakers, music, art and lifestyle culture.

Innovation, progression and always being several steps ahead of the curve are just some of the core values of Highsnobiety. What Do Brad Pitt and This Genderless Denim Brand Have in Common? Empress Of’s Tomboyish Style Is a Love Letter to East L. 3 Newly Renovated Historic Hotels Celebrate L. James Veloria Brings Its Fabulous ’90s Vintage to Opening Ceremony L.